Why we built Morf

Jordan Hall

The Forms Experts

The team at Morf has over 20 years of experience in developing and implementing data capture solutions for customers large and small. We’ve seen firsthand the implementation challenges that come from trying to build and scale forms solutions. These challenges inevitably lead to wasted time, money, and effort. 

The forms landscape has a narrow spectrum of offerings that coalesce around two extremes - affordable SaaS applications that offer limited flexibility and focus entirely on the least technical users, or expensive behemoths targeted at enterprises that require endless customizations and full-stack developers.

Why are we “building” forms?

We have spent decades consulting, prototyping, and building forms solutions for customers and we have yet to see a customer come to us with zero forms in hand. In most cases, all of the content and configurations are already present, but there is no consistency in the format or structure. Building each of these forms over again in a new tool or platform doesn’t save any time. When you consider that some organizations have thousands of forms to convert, wouldn’t automating the conversion process significantly reduce the time and money spent to achieve digital maturity?

At the same time, we have seen thousands of hours and hundreds of thousands of dollars spent on creating interfaces for forms. Building, testing, and deploying these interfaces always seems so much more complex than it needs to be. What we’re trying to achieve with a form is to capture data to be processed and stored. The business-critical operations don’t have much to do with the interface, they are related to the routing and processing of data. So why do we spend so much time, effort, and money on building form interfaces? 

Time and time again we have heard "Isn't there a better way to do that?"

Why we love Morf

We built Morf with a conversion-first approach because we don’t want to create more work. Automating the conversion of forms means we can use what you already have to get started quickly. At the same time, we don’t believe you need to build form interfaces, so we do that for you. Morf uses a generative user interface concept to render your form elements for you in real-time, inheriting the styles and classes you’ve already created for your website. Morf takes the biggest barriers to adoption and turns them into features that you’ll love. 

Morf is a solution we don’t have to hide behind flashy marketing or a big sales pitch. It’s designed to scale with your business and to work at the speed of your evolution.

Ready to get started?
Generate and embed forms anywhere.
Create your forms for free!